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Sicial Resposnlibility - the mantra for social acceptance & success.

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Social Responsibility - the  mantra for Social acceptance & Success.  According to Paul Polman, former CEO of Uniliver, "Business must take responsibility for the impact they have on society and the environment." The companies that prioratise social  responsibility are more likely to build Trust and loyalty with their customers. This is a fact known and accepted by all of us. The role of Public Relations is to enhance the company's image and reputation through media relations, stakeholder engagement and crisis management. Sustainable PR is the new approach and practice that not only promotes the brand but also it's values and commitment to the society. This also accepts and appreciates the fact that a company's reputation is very closely associated to it's impact on the world around it. If you look very closely, these are some of the factors determine the effectiveness & efficuency of the communication. *Integrity The PR initiatives must be genuine and...
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Advertising v/s Public Relations

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Advertising v/s Public Relations. In the recently, very succesfully concluded 19th Global Communication Conclave of Public Relations Council of India ( PRCI ) in Goa, the  MC, Ms Sumana Ranganath, in a quiz, asked the audience whether advertising or Public Relations started first.  There were different opinions among the  delegates attending the conclave. And myself, a professional engaged in both, since last 45 years,  made my humble opinion that Advertising  has a longer history than Public Relations (PR) as a profession. But most of the others criticised me vehemently  and my point of view. The fact is that,  earliest forms of advertising dated back to  civilizations, such as, ancient Egyptians using papyrus for advertising messages (around 3000 BCE). Ancient Greeks and Romans using public criers, posters, and inscriptions to promote goods and services. PR as a profession emerged in the late 19th and early 20th centuries.  Ivy ...
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